Buying seeds online? Do your homework first: Many of us will know that sinking feeling. The photos were beautiful. The price was great. Alas, that online offer did seem too good to be true. In most cases, when an online order for something inanimate fails to match expectations, there’s little damage done. Some money down the drain, and perhaps a bruised ego. No major ramifications. Which is quite the opposite to the potentially immense and long-term dangers to the kiwifruit industry posed by imported seeds and plants from overseas – and often from dodgy dealers.